How long should a holiday video message be?

Thirty to sixty seconds. It is a greeting, not a presentation. Around 80 to 140 words is plenty.

Should a holiday message mention Christmas?

It depends on your audience. Many businesses use inclusive wording like "the holidays" or "the end of the year" for mixed audiences.

Is a holiday video better than a card?

Often, yes. A short personal video stands out in a crowded inbox and feels more human than a printed card.

Holiday Video Message Scripts for Customers, Clients and Teams

How to write a short holiday video message that sounds warm, not corporate, with example scripts for customers, clients and internal teams.

A holiday video message is one of the easiest videos to make and one of the easiest to get wrong. The risk is sounding like a press release. The goal is to sound like a person saying thank you.

Keep it short

Thirty to sixty seconds is enough. People are busy in December. A short, sincere message feels more personal than a long one.

The structure

Greeting: a warm opening line.
Thanks: something specific you are grateful for.
A moment: one small memory or highlight from the year.
Wish: your wish for their holidays and new year.

Specific details make it feel personal. "Thank you for your business" is generic. "Thank you for trusting us with your launch in March" is personal.

Example: customers

Hi everyone. As the year winds down, we wanted to say thank you. This year, more than two thousand of you joined us, and your feedback shaped almost every update we shipped. We read every message. Wishing you a restful break and a great start to the new year.

Example: one client

Hi Sam. Just a quick note before the holidays. Working with your team on the rebrand was a highlight of our year, especially that late-night launch in October. Thank you for trusting us. Have a wonderful break, and we will see you in January.

Example: your team

Hi team. Before everyone logs off, I wanted to say thank you. This was a hard year in places, and you kept showing up for each other. The way you handled the November release was something I will remember. Rest properly. You have earned it.

Inclusive wording

For mixed or international audiences, "the holidays", "this season" or "the end of the year" work well. If you know your audience celebrates a specific holiday, naming it can feel warmer.

Recording tips

Record in a warm, softly lit space. See phone video setup.
Smile before you start speaking.
Read from a teleprompter so you can look at the lens.
One or two takes is enough. Slight imperfection feels genuine.

Personalising at scale

For key clients, record short individual messages. With a simple script and a teleprompter, each one takes a minute. Change the name and the specific detail, keep the rest. With the script saved, changing the name and one detail before each take makes this quick.

Send it simply

A plain email with the video link or a short clip in a message is enough. Avoid heavy branding. The point is the person, not the logo.