How long should a sales prospecting video be?

Aim for 30 to 60 seconds. Busy buyers decide in the first few seconds, so lead with them, not you.

What makes a sales video personalised?

A specific detail about their company, role or recent activity mentioned in the first sentence, not just their name on a whiteboard.

How do I record many personalised videos quickly?

Script a template with a short personalised opening, then record only the opening fresh for each prospect while keeping the same body.

Sales Prospecting Videos: Scripts for Personalised Outreach That Gets Replies

How to record short personalised sales videos for cold outreach and follow-ups: script templates, personalisation that matters, length, and how to record many quickly.

A short, personal video stands out in a crowded inbox. Sellers, founders and recruiters use them to open conversations, follow up after calls and re-engage quiet leads. The difference between a video that gets a reply and one that gets skipped is almost always the script.

The rules

Lead with them, not you. First sentence about their world.
30–60 seconds. Respect their time.
One ask, and make it small.
Real personalisation, not just a name.

Template 1: Cold outreach

[look at camera]
Hi [name], I saw [specific detail: their post / hiring / launch].
[pause]
Teams like yours often run into ___ when that happens.
We help [similar company] ___. They ___ (result).
Worth a 15-minute chat to see if that's relevant?
I'll put a link below.

Template 2: Post-call follow-up

Hi [name], thanks for today.
Three things I heard: ___, ___, and ___.
Here's what I suggest as next steps: ___.
I've attached ___. Anything I missed, just reply.

Template 3: Re-engagement

Hi [name], it's been a while since we spoke about ___.
Since then, we've ___ (relevant change).
Given ___, is this back on your radar, or should I check in next quarter?

Template 4: Referral intro

Hi [name], [mutual contact] suggested I reach out.
They mentioned you're working on ___.
We helped them with ___, and I thought a quick video beats another email.
Open to a short call?

What personalisation actually works

A recent post, podcast or talk they gave
A job opening that signals a problem you solve
A product launch or funding announcement
A shared connection or event

Mention it in the first ten seconds. Showing their website on screen behind you can help, but the words matter more.

Record at scale without sounding robotic

Write your body once; keep the personalised opening as its own short section.
In your prompter, put the opening under # Opener and the rest under # Body.
For each prospect, edit only the opener, record, send.
Paraphrase slightly each time. Identical deliveries sound canned.

Keep private notes for each prospect as // lines. In Cue these stay in the script and never show on screen.

Delivery tips

Smile before the first word.
Look at the lens on their name and your ask.
Keep energy conversational, not presenter-style.
End with a clear, low-friction next step.

Mistakes to avoid

Starting with "Hi, I'm ___ from ___ and we ___"
Pitching every feature
Videos longer than two minutes
Fake personalisation, such as a name on a whiteboard and nothing else

Privacy and data

Prospect notes and client names are sensitive. Keep scripts in tools your company approves, and remember that a local-only prompter keeps drafts off third-party servers. See why offline matters.

A good sales video feels like a thoughtful voicemail with a face. Script it tight, personalise the opening, and hit send.