Should LinkedIn videos be vertical?

Vertical suits mobile viewing, where most LinkedIn browsing happens, and LinkedIn's app now features a dedicated video feed. Square also works well in the main feed.

How long should a LinkedIn video be?

For most posts, 30 to 90 seconds. Longer videos can work for detailed topics, but lead with value quickly.

Do I need captions on LinkedIn video?

Yes. Many people watch with sound off at work. Burned-in or uploaded captions make your point land either way.

LinkedIn Vertical Video: How to Make Talking Videos That Get Watched

LinkedIn now gives vertical video a prominent place in its app. How to script, record and post short talking videos that suit a professional audience.

LinkedIn has been steadily pushing video, including a dedicated vertical video feed in its mobile app. For professionals, that is an opportunity: most people in your industry are still not posting video, so a clear, useful one stands out.

What works on LinkedIn

LinkedIn video is not TikTok with a blazer on. The audience wants useful, credible ideas from real people. What tends to work:

One practical lesson from your work
A clear opinion on an industry change
A short story about a mistake and what you learned
A quick explanation of something people often get wrong

What tends not to work: overproduced adverts, trends copied from entertainment platforms, and videos with no point.

Script structure

Hook (first 3 seconds): a clear claim or question. "Most project updates are too long. Here is a better format."
Point: the idea in one or two sentences.
Proof: an example from your experience.
Takeaway: what the viewer should do differently.

Our LinkedIn video tips cover more formats.

Keep it short

Aim for 30 to 90 seconds, roughly 75 to 220 words. Professionals scroll during short breaks. If your idea needs five minutes, consider a short clip that links to a longer version.

Record vertically, frame well

Hold the phone upright, at eye level, with your face in the upper third of the frame. Leave space at the bottom for captions. Our phone video setup guide covers lighting and sound.

Sound credible, not rehearsed

LinkedIn audiences notice when someone is reading stiffly. Write in your own speaking voice, then read from a prompter positioned close to the lens. Cue's Sentence Focus shows one sentence at a time, which helps you sound like you are talking, not reading. See how to use a teleprompter without sounding robotic.

Add captions

Many people watch at work with sound off. Captions make your video understandable either way. Keep them large and high-contrast.

Write a short post to go with it

The text above the video matters. Write one or two lines that summarise the point and give people a reason to press play. Avoid repeating the whole script.

Post consistently, not constantly

One good video a week beats five rushed ones. Batch recording helps: script four videos, record them in one session, post them over a month. See batch recording content.

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